Privacy Policy

Last Updated: [Insert Date]

At Diving Supplies Store (usdivingsports.com), we are committed to protecting your privacy just as we are committed to providing high-performance aquatic equipment. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make purchases from us.

1. Information We Collect

We collect several types of information to provide and improve our services to professional divers, competitive swimmers, and water sports enthusiasts:

• Personal Identification Information: Name, email address, shipping address, phone number, and payment details when you make a purchase.
• Transaction Information: Details about products you purchase, payment method, and order history.
• Technical Data: IP address, browser type, device information, and operating system.
• Usage Data: Pages visited, time spent on site, and navigation patterns.
• Communication Data: Records of customer service interactions and survey responses.

2. How We Use Your Information

Your data helps us deliver the professional-grade service expected by serious aquatic athletes:

• Process and fulfill orders for specialized diving equipment
• Provide customer support for technical gear inquiries
• Improve our product offerings and website functionality
• Send order confirmations and shipping notifications
• Prevent fraud and enhance payment security
• Comply with legal obligations related to international sales

3. Data Sharing and Disclosure

We treat your data with the same care we apply to crafting our competition-grade gear:

• Service Providers: We share necessary information with payment processors (Visa, MasterCard, JCB, PayPal), shipping carriers, and IT service providers under strict confidentiality agreements.
• Legal Compliance: We may disclose information when required by law or to protect our rights and safety.
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred as a business asset.
• Never Sold: We do not sell your personal information to third parties.

4. Data Storage and Security

We protect your data with the same rigor we apply to our 256-bit SSL encrypted payments:

• All transactions are PCI DSS compliant
• Payment details are encrypted and never stored on our servers
• Regular security audits and vulnerability testing
• Access controls limit employee access to personal data
• Data is stored on secure servers with appropriate retention periods

5. Your Rights

As a valued member of our diving community, you have rights regarding your data:

• Access and receive a copy of your personal data
• Request correction of inaccurate information
• Request deletion of your data under certain circumstances
• Object to processing of your data
• Withdraw consent for marketing communications
• Lodge a complaint with a data protection authority

6. Cookies and Tracking Technologies

We use these technologies to enhance your experience with our specialized equipment offerings:

• Essential Cookies: Necessary for site functionality and secure checkout
• Performance Cookies: Help us improve site performance for gear research
• Analytics Cookies: Understand how divers navigate our product categories
• Marketing Cookies: Show relevant ads for equipment you may need

You can manage cookie preferences through your browser settings.

7. International Data Transfers

As we serve customers globally (excluding some Asian and remote regions), your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws.

8. Children’s Privacy

Our professional-grade equipment is not intended for children under 16. We do not knowingly collect data from children without parental consent.

9. Changes to This Policy

We may update this policy as we expand our product lines or services. The updated version will be posted on our website with a new “Last Updated” date.